Marketing Management - Solved Case Studies
MBA, B.TECH & M.TECH ADMISSION OPEN FOR 2016-17
Friday, March 16, 2012
Solved Case Study - 'Pret a Manger: Passion about food'
Q1
. How has Pret a Manger positioned its brand?
Q2
. Explain how the different elements of the services marketing mix support and contribute to the positioning of Pret a Manger.
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