Marketing Management - Solved Case Studies
MBA, B.TECH & M.TECH ADMISSION OPEN FOR 2016-17
Friday, March 16, 2012
Solved Case Study 'The Grey Market'
Q1
. Why is the grey market so attractive to business?
Q2
. Identify the influences on the purchasing behaviour of the over-50s consumer.
Q3
. Discuss the challenges involved in targeting the grey market.
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Answers Here
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